Media, sponsorship and advertising kit

When medical students and medical graduates consider embracing a career in general practice, there is just one organisation committed to their success for the whole journey — General Practice Registrars Australia (GPRA).

Moving through the different stages to a career in general practice, our members throughout their medical education will have different employers and different employment situations.

However, for the entire journey they will have just one organisation supporting their education and training and advocating for them so Australia always has GPs for patients to access – no matter where they live.

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GPRA Advisory Council 2019
GPRA is the national peak body for Future GPs. Our reach is wide. GPRA has approximately 20,000 members across 21 universities, hospitals, and both GP Colleges’ (all GP) training pathways, including the Remote Vocational Training Scheme (RVTS).

Since 1974, GPRA has been the most trusted independent national source of information and advice for those who are seeking a career in general practice, providing continuity in education and exam support from medical school to completion of GP specialist training.

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Members

Our approach to sponsorships 

GPRA takes a partnership approach to sponsorships. We seek relationships with relevant organisations and businesses that will lead to information, advice, and services that will support our members in the early stages of their medical careers, through to the final years of their training and new Fellowship.

We can help you reach members across a number of communications channels.

We work with sponsors and advertisers to design custom solutions that meet their marketing and budget requirements. 

Please talk to us further if you have a specific project or idea — we are always willing to collaborate on projects and events which would be of interest and benefit to our members.

Many organisations, both large and small, nationwide and state-wide, partner with GPRA.

Talk to us today about how we can partner with your organisation.

GPRA Membership and Audience Statistics

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55.7% Female 41.3% Male

University
students
  • Obtaining a medical degree from an Australian university and interested in general practice.
  • Connected through our General Practice Student Network (GPSN).
  • Over 4,200 members.
  • There are around 18,000 medical students in Australia*.
  • The average age range is 18–28.
  • 21 GPSN clubs in medical schools across Australia.
  • No medical earnings.

*amsa.org.au, 2024

4K+

Members
Prevocational
doctors
  • Those working in a hospital as a Junior Medical Officer (JMO) and interested in general practice.
  • Connected through our Future General Practitioner (FGP) Network.
  • 7,000 members.
  • There are over 9,400 JMOs in Australia*.
  • Average age range is 24–29.
  • $60,000 to $100,000 average annual salary range.

*Department of Health, 2024

7K+

Members
Doctors training to become GPs
  • This includes GP trainees at all stages of GP training, from hospital training to advanced/extended skills training.
  • Over 9,000 members.
  • The average age range is 29–39.
  • Average annual salary:
    $78,000 (first-term GP trainee)
    $130,000 (third-term GP trainee)
    $160,000 (extended skills GP trainee)
  • $200,000 to $350,000+ salary as a GP Fellow.

8K+

Members

Advertising and Sponsorship Opportunities

Events and Webinars

GPRA events and webinars are planned to address the specific needs of our members. This creates sponsorship opportunities. Priority access to events is given to ongoing sponsors. Events can be at a local, state or national level.

Past GP trainee events have included:

  • workshops (clinical skills, exams and more)
  • webinars (topic based, including employment, clinical, exams and more)
  • networking events
  • educational events (exams and study, clinical skills)
  • professional and career development events (communication skills, wellbeing).

Past medical student events have included:

  • State based and local clinical skills/education events
  • networking
  • career nights
  • camps and day trips
  • state-based and national conferences and events.
Emails and eNewsletters

Member welcome emails

Upon joining or updating their details, our members are sent an email confirming their member number. This email also contains special offers, including discount codes, from our partners and sponsors.

Advertising options for these emails prove to be most popular between January and March, and July and August each year. To feature your offer, please talk with us further.

Regular member eNewsletters

There are four eNewsletters that are sent out regularly to our subscribers:

  • GPRA eNews (goes to 9,000 GP trainees and Fellows monthly)
  • GPSN eNews (goes to 4,000 medical students, 4 issues per year)
  • FGP eNews (goes to 7,000 pre-vocational doctors, 4 issues per year)
  • Alumni eNews – (goes to 5,000 new and existing Fellows, 2 issues per year)

Our member eNewsletters enjoy above industry average open rates and click-through rates.

Discounts are available for multiple ads booked. 

Website

Our social media audience

Get your message out to our social media subscribers, we have:

  • 3.1k GPRA Facebook followers

  • 1.9k GPRA Twitter followers

  • 6k GPSN Facebook followers

Website ads

Looking to promote your brand or services to a highly engaged audience?

Our websites, www.gpra.org.au and www.gpsn.org.au offer premium homepage advertising spaces designed to maximise visibility and drive action.

-Previous Advertisement Examples-

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Join us in achieving our vision of creating healthier communities through excellence in general practice education and training.

Eastern Victoria GP Training offers GP training in Metropolitan Melbourne, the Mornington Peninsula and Gippsland, equipping registrars with the skills required to become confident and competent General Practitioners. We support doctors on their journey towards attaining Fellowship with RACGP and ACRRM.

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Find out more

Thinking about a career in rural General Practice? Rural Workforce Agency Victoria (RWAV) has jobs in regional Victoria available now for GPs and GP Locums.

RWAV is a not-for-profit government funded organisation improving health care for rural, regional and Aboriginal communities in Victoria.

RWAV provides a range of activities and support to improve the recruitment and retention of health professionals to rural and regional Victoria this includes grants, relocation and retention bonuses (terms and conditions apply).

GPRA Jobs Board Advertising
2025 UPDATE: GPRA is committed to supporting general practices by keeping costs low, which is why we’re pleased to announce that Jobs Board advertising prices will remain unchanged in 2025.

The GPRA Jobs Board provides an opportunity to advertise VR GP and GP trainee vacancies.

View current listingsBook a placement

Large and small eNewsletter advertisement options available with a corresponding listing on the Jobs Board section of the GPRA website.

YouTube Advertising
Launching in 2025!

GPRA is excited to introduce YouTube Channel advertising, providing organisations with a unique opportunity to engage directly with GP registrars and medical professionals across Australia.

Our GPRA YouTube channel, with 1.3k+ subscribers, is the go-to resource for prevocational, IMGs and GP registrars seeking education, advice, and tips. Each video garners 600+ views annually, ensuring your message reaches a highly engaged and targeted audience.

Ad format options on offer include:

  • Pre-prepared Video Ads: Provided by you and seamlessly inserted into our content.
  • Host-Delivered Ads: A slide and script provided by you, delivered live by our webinar host.

Why choose GPRA YouTube Advertising?

  • Reach an engaged and professional audience.
  • Showcase your brand within trusted and educational content.
  • Flexibility in how your ad is delivered.
GPRA Book Collection

GP Companion

The GP Companion is the essential pocket reference for GP trainees, prevocational doctors and medical students.

Authored, reviewed and edited by GPs and medical educators, this guide contains easy-to-access facts and quick-reference figures on a range of common medical conditions, preventive health and clinical reasoning. It covers the essentials of general practice, from contraception to paediatrics to dermatology to cardiovascular medicine, as well as the diagnosis and management of common presentations.

An expanded and updated fourth edition is published from January 2025 available in print and/or digital formats.

The General Practice:
Written Exams, and Clinical Cases Vol 1&2.

GPRA publishes exam resources to help GP trainees prepare for their written and clinical fellowship exams.

Designed, authored, reviewed and edited by GPs and medical educators, The General Practice Written Exams helps with preparation and study for the written general practice exams delivered by both GP Colleges.

Each book contains practice questions and cases, and general preparation advice, tips, and important information relating to the exams.

Digital advertising and sponsorship opportunities exist to a target market of over 5,000 Australian-based GP trainees seeking to obtain fellowship from either or both general practice colleges (ACRRM and RACGP).

Details and pricing

Placement

Audience

Specs

Price

Welcome Emails

Can be targeted to Medical Students, Prevocational Doctors, or GP Trainees or New Fellows

Most popular from January to March, and July to August each year

Static image with clickthrough URL
1200x628px
.jpg format <100kb preferred

$500 (plus GST)
per offer / month

Exclusive option:
$2,000 (plus GST) to be sole advertiser for 1 x welcome email

Member eNewsletters

GPRA eNews (monthly)

GPSN eNews (four issues per year)

FGP eNews (four issues per year)

Alumni eNews (two issues per year)

Static image with clickthrough URL
1200x628px
.jpg format <100kb preferred

Optional supporting text (50 words) and CTA button with custom text

$1,320 (plus GST)
per edition

Website

GPRA website

GPSN website

Other options for tile location include our most popular GPRA pages including: 

  • Base rates of pay
  • NTCER
  • MBS Billings

Dynamic image and text with clickthrough URL
1200x628px
.jpg or .webp format <100kb preferred

See spec sheet for details

$900 (plus GST)
per month for each location (including homepage)

$3,000 (plus GST)
per month for exclusive advertising on 3 x most popular pages, or 3 x pages of advertiser’s choice

$7,000 (plus GST)
for 3 months exclusive advertising on 3 x most popular pages, or 3 x pages of advertiser’s choice

YouTube

Three-month campaign

Duration: Ads featured for three months across our webinars and video content.

Exclusive Topic Sponsorship (e.g. NTCER Webinars)
Duration: Exclusive placement for 12 months for a selected topic, ensuring your brand stands out in targeted content.

Pre-prepared video ads: Provided by you and seamlessly inserted into our content.

Host-delivered ads: A slide and script provided by you, delivered live by our webinar host.

$8,000 (plus GST)
for 3-month campaign

$25,000 (plus GST)
for 12-month Exclusive Topic Sponsorship (e.g. NTCER Webinars)

Campaigns can also be tailored to your needs

GPRA Jobs Board

Distributed via GPRA eNews and posted to website, six-week campaign

Small and Large listings are available

Book a placement

Large placement. $640 (plus GST)

Small placement. $298 (plus GST)

PRICE UNCHANGED IN 2025 to help keep your costs down!

GPRA Book Collection
GP Companion
The General Practice, Written Exams, Clinical Cases Vol 1&2

GP trainees, prevocational doctors and medical students.

Digital advertising and sponsorship opportunities exist to a target market of over 5,000 Australian-based GP trainees seeking to obtain fellowship.

New, 4th edition of GP Companion released January 2025!

Price upon request

Campaign tailored to your needs

Discounts are available when multiple bookings are bundled, and campaigns can be tailored to your needs

Let’s talk

To learn more about sponsorship opportunities,
please contact GPRA.

(03) 9629 8878

Send an email enquiry