GPRA Futures Profile: Elizabeth Loughlin

Elizabeth Loughlin (RebateRight) shares how real-time Medicare eligibility and billing verification can reduce claim rejections, cut administrative burden, and help practices bill with confidence.
Check out RebateRight here: https://www.rebateright.com.au/
Can you please give a brief overview/bio of your career to date?

I’ve spent close to two decades in healthcare, with the majority of my career in radiology practice environments. Over that time, I’ve worked closely with both clinical and administrative teams, gaining a firsthand understanding of the operational challenges providers face, particularly around Medicare billing and compliance.

My focus has always been on improving workflows and building high-performing teams. More recently, I’ve led product teams developing healthcare applications, translating real-world clinical and operational needs into scalable, technology-driven solutions. This has deepened my interest in solving systemic inefficiencies through thoughtful product design and innovation.

What is the product/work you are leading?

I’m a co-founder of RebateRight, a platform designed to help healthcare providers verify Medicare eligibility and billing rules in real time before a claim is submitted.

Medicare billing in Australia is complex, with hundreds of rules that vary depending on the patient, referrer, provider, and service. RebateRight automates these checks instantly, giving practices a clear result so they can bill with confidence, reduce claim rejections, and minimise administrative burden.

What do you see as some of the enablers and barriers to health innovation in primary care in Australia?

One of the biggest enablers is the growing recognition that primary care needs better tools. There’s a strong appetite among providers for solutions that reduce admin and improve efficiency, especially as workforce pressures increase.

However, there are still significant barriers, legacy systems, fragmented integrations, and the complexity of Medicare itself can make innovation difficult to implement at scale. There’s also a natural caution in healthcare, solutions need to be highly reliable and compliant, which can slow adoption.

I think the opportunity lies in building technology that integrates seamlessly into existing workflows and solves very real, everyday problems rather than adding another layer of complexity.

What do you think the future of general practice looks like?

General practice will continue to be the cornerstone of the healthcare system, but it could look quite different.

There will also be a stronger emphasis on preventative care and data-driven decision-making, supported by better technology and more connected systems across the healthcare ecosystem.

Importantly, I believe the practices that thrive will be those that successfully balance technology with the human aspect of care.

Why is it important GPs are involved in health innovation/new technology design?

GPs are on the front line of care, they understand the realities of patient needs, time pressures, and system limitations better than anyone.

Without their input, it’s very easy to build technology that looks good in theory but doesn’t work in practice. Involving GPs early ensures solutions are practical, intuitive, and genuinely useful in a clinical setting.

It also helps drive adoption. When clinicians feel a sense of ownership and see that a product has been shaped by their peers, they’re far more likely to trust and use it.

What would you say to early career doctors about general practice/primary healthcare?

General practice is one of those areas that offers unique insight into the lives and needs of patients, providing the opportunity to build long-term relationships, work across a wide range of clinical areas, and make a meaningful impact on community health.

It’s also a space where innovation is increasingly important. Primary care is evolving, and there’s a real opportunity for early-career doctors to shape how care is delivered in the future, whether that’s through clinical leadership, technology, or new models of care.

My advice would be to stay curious, get involved in different aspects of the systems we’re operating in, and not be afraid to contribute ideas. Healthcare needs fresh perspectives now more than ever.

Check out RebateRight here: https://www.rebateright.com.au/